Invest, protect and spend.
All at the same time.

The first digital broker for permanent life insurance

The next generation of life insurance

Sign up in minutes, not weeks

We use technology to cut out all paperwork, appointments and exams and fully serve you online.

The best advice for you

We are an honest broker and only advise on carriers and policies that are in line with your goals.

Save big on commissions

Going digital allows us to skip front-loaded commissions and save you up to 75%.

Invest with guaranteed growth

Your yearly dividend
(Average 8.44 %)

Multiply your money

Access up to 90% of your funds without withdrawing any money using our policy loans, in order to finance your lifestyle and future investments.


It's tax free.

Money invested through our platform is allowed to grow tax free. Any dividends received will also be tax free (up to your principal investment amount) and life insurance payouts will not be subject to inheritance tax.

Seems to good to be true?

Why haven’t I heard about this?

In the beginning of the 1900’s, the public invested 50 % of their savings in this vehicle, and it is still heavily used by banks and corporations. As Wall Street grew, more risky products with higher commissions appeared, and permanent life insurance was forgotten.

How can it be guaranteed?

Life insurance is a very predictable business, based on statistics and conservative investments. Due to this predictability, the companies we are working with have performed steadily through all major market crashes and can leverage that to offer guarantees for their policyholders.

How can it be tax free?

The US government considers life insurance important for society as a way of helping families to get through tough times. Therefore, it has been given favorable tax treatment for 170 years.

I have heard that the process is complicated.

It used to be, but we have made it a lot easier. We decided to completely re-design the user experience from physical channels to a digital platform, as well as a simplified signup process that makes it easier for you.