The first digital broker for permanent life insurance
We use technology to cut out all paperwork, appointments and exams and fully serve you online.
We are an honest broker and only advise on carriers and policies that are in line with your goals.
Going digital allows us to skip front-loaded commissions and save you up to 75%.
Money invested through our platform is allowed to grow tax free. Any dividends received will also be tax free (up to your principal investment amount) and life insurance payouts will not be subject to inheritance tax.
In the beginning of the 1900’s, the public invested 50 % of their savings in this vehicle, and it is still heavily used by banks and corporations. As Wall Street grew, more risky products with higher commissions appeared, and permanent life insurance was forgotten.
Life insurance is a very predictable business, based on statistics and conservative investments. Due to this predictability, the companies we are working with have performed steadily through all major market crashes and can leverage that to offer guarantees for their policyholders.
The US government considers life insurance important for society as a way of helping families to get through tough times. Therefore, it has been given favorable tax treatment for 170 years.
It used to be, but we have made it a lot easier. We decided to completely re-design the user experience from physical channels to a digital platform, as well as a simplified signup process that makes it easier for you.